About Us

River Valley Mutual Insurance Company, with two locations in Whitehall and Fountain City, Wisconsin, is a member owned organization that consists of the parent corporation, River Valley Mutual Insurance Company and one wholly owned subsidiary agency, West Central Insurance Services, Inc. River Valley Mutual was formed by the merger of West Central Mutual Insurance Company, Whitehall, and Fountain City Mutual Insurance Company, Fountain City, on January 1, 2013. Originally chartered in 1871, the company operates in a sixteen county area of western Wisconsin. River Valley Mutual offers a full line of property and casualty insurance products to its clients through independent agents.

Mission Statement

We are a local cooperative, owned and directed by our members, the policyholders.

We strive to meet the insurance needs of our members by providing quality insurance products and to exceed their expectations of service and value and to conduct all business in an ethical and honest manner.

Here are the following counties that we operate in:

Barron

Monroe

Buffalo

Pepin

Chippewa

Pierce

Clark

Rusk

Dunn

St. Croix

Eau Claire

Sawyer

Jackson

Trempealeau

LaCrosse

Vernon